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13 Aug, 2022
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7 Films That Flopped On Box Office But Got Saved By OTT Platforms

Till now, box-office collections of a film were used to calculate a film’s success, but with the advent of OTT platforms like Netflix, Disney+ Hotstar, Prime Video, and so on, filmmakers have now been afforded a second innings at hoping for a better blowout for their releases.  

The pandemic played a vital role in getting audiences oriented with the world of OTT, which is why many now consider these streaming platforms as their default medium to catch the latest movies. Additionally, OTT’s subscription standard also takes away the risk factor for the viewers, as they no longer need to risk their money on watching an individual’s film in movie halls. 

There are many reasons why filmmakers might also consider releasing their films on OTT. But let’s look at three factors influencing a production house’s decision to stream their movies on OTT platforms. 

Firstly, it allows a safety option for filmmakers to ease against any likely losses made at the box office. As per reports, Amazon Prime Video and YRF signed a tremendous multi-crore deal for the streaming rights for several of its films, like Jayeshbhai Jordaar, Samrat Prithviraj, and Shamshera. It is a journey from box office flops to OTT hits. 

Secondly, sometimes movies suffer from poor marketing and PR practices. In such cases, OTT platforms allow viewers to watch these movies. It is one of the boons for flop films that became successful because of OTT. 

Thirdly, some become targets of film analysts too. It’s a known fact that movie critics can often make or break a film, as they enough sway to deter audiences from watching a particular movie. In fact, to make up for it, filmmakers re-release their films on OTT to rectify poor box-office performances and critics’ reviews. 

Here Are 7 Films That Flopped But Became OTT Hits 

  • Jayeshbhai Jordaar

Streaming on: Amazon Prime Video

The much-awaited film with Ranveer Singh in the lead could not get a good response due to the pandemic. It also caused several delays in its release. However, after its release, it performed poorly at the box office, roughly making INR 23 crores, a figure that pales compared to the INR 86 crores it took to make it.  

But after its release on OTT, fans praised Jayeshbhai Jordaar for its storyline of a Gujarati man going against societal norms and saving his unborn girl child and Ranveer Singh’s performance. 

  • Jersey 

Streaming on: Netflix 

Jersey is the Hindi remake of the identically titled Telugu film Jersey starring Shahid Kapoor as its main character. The film clashed with 83 as the release dates were too close and the storyline too. But Jersey made its path to OTT, where it found love among its viewers. 

  • Thappad 

Streaming on: Amazon Prime Video 

Taapsee Pannu starrer Thappad received appreciation from analysts and audiences. However, it failed to light up the box office. But the film became successful after it was released on OTT, where more people got to immerse themselves with the sensitivities of Anubhav Sinha’s Thappad than in theatres. 

  • Tumbbad

Streaming on: Amazon Prime Video

This film is a highly underrated horror film that could not attract considerable crowds to the hall. But after Tumbbad’s release on OTT platform, people understood their idiocy. And many believed that it should have been India’s entry at the Oscars in 2019 instead of the film Gully Boy. 

  • Sonchiriya 

Streaming on: Zee5

The film was an ambitious effort by Abhishek Chaubey, and it starred two of Bihar’s finest talents – the late Sushant Singh Rajput and the outstanding Manoj Bajpayee. Sonchiriya engraved audiences and critics, appreciating its cinematography, direction, and story. But despite being made on a relatively meagre budget, Sonchiriya failed to perform well at the Box Office. However, it received a fan following after making it was released on OTT. 

  • Mukkabaaz

Streaming on: Zee5 & Amazon Prime Video

Being one of India’s finest boxing films, Anurag Kashyap’s Mukkabaaz premiered at the 2017 Toronto International Film Festival and the 2017 Mumbai Film Festival. Despite a tremendous directorial, the film managed to collect a sum of only INR 10 crores at the box office, the same amount it was made with. The film has earned an almost cult-classic status after the audience was blown away by the movie on OTT platform.

  • Rocket Singh: Salesman of The Year 

Streaming on: Amazon Prime Video

Rocket Singh is another cult classic way ahead of its time. The film tracked the life of an ordinary salesman, trying to keep up with the increasing demands of the professional world. Although the film was overwhelmingly well-received by analysts, it failed to perform at the box office. But time has been thoughtful to the Ranbir Kapoor starrer as people continue to watch it on OTT even today. 

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