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Sandeep Maheshwari’s Open letter To YouTube India

On Monday, motivational speaker and entrepreneur Sandeep Maheshwari wrote an open letter to YouTube India against an unfair change in the policies of YouTube. One of the most prominent content creators on YouTube with 20 million subscribers, Mr Maheshwari, in the letter mentioned that his channel is not-for-profit and he only seeks to benefit millions of people through his lectures/speeches/videos that he posts on his YouTube channel.

What Is The Change In YouTube India’s Terms of Service?

Recently, YouTube communicated to all the content creators via email that it has revised its monetisation policy, and now the platform can place more ads on any content of its choice. Earlier, the platform allowed content creators with at least 1,000 subscribers and those who are a part of the YouTube Partner Programme (YPP) to monetise their videos and share the revenue with YouTube.

The YouTube Partner Programme acts as a partnership between the content creator and the platform as YouTube gives the space to the creator to deliver his/her content, and the profit is shared on a mutual basis.

How Is The New Policy Change A Problem For The Content Creators?

The policy change now covers all the content creators, including those who don’t want to be a part of the YouTube Partner Programme and do not wish to display ads on their channel. New creators who are not a part of YPP or doesn’t qualify for it will not be getting the revenue that the platform will be earning by placing ads on their channel.

YouTube has also said that users who wish to watch a creator whose channel is not a part of the YouTube Partner Programme will be charged a fee of access.

Many famous content creators, including Sandeep Maheshwari, has criticised YouTube India’s move. He even questioned the platform that would they agree to run an ad in the middle of a presentation in their conference room.

“I hate ads because it distracts my audience from the point that I am trying to explain,” said Mr Maheshwari.

While Mr Maheshwari called out the move as unfair and the establishment of dictatorship by the platform, he also suggested a solution to YouTube India. He said that just like the platform has a premium subscription plan for the users, which lets the users go ad-free on YouTube, a similar premium monthly subscription service can be introduced for the content creators who want to keep their channel free from advertising. Mr Maheshwari even mentioned that he would be happy to pay a few thousand rupees every month if such a service is launched.

The official handle of TeamYouTube commented on Sandeep Maheshwari’s post and wrote: “Thanks for sharing this with us; we know how important this is to you & your viewers. We want to confirm the ToS update you mentioned won’t apply to channels in YPP. Creators in YPP have access to ad controls & can choose not to enable ads for their videos or channels” (1/2)

“We saw you recently joined YPP, so you should see the options to choose your monetization settings for your content in Studio. More information here: https://support.google.com/youtubecreatorstudio/answer/6302665…. We’ll also be reaching out over email shortly!” (2/2)

Read Sandeep Maheshwari’s open letter here:

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