You can’t ditch the eye of the internet in the present world because there’s nothing that gets unnoticed in the world of social media. And, this is what led to the Mahakal ad controversy. The food delivery company, Zomato, has withdrawn its recent advertisement, starring Hrithik Roshan for allegedly hurting the sentiments of Hindus, at large. Furthermore, the company issued an apology statement saying that the intent was never to mar anyone’s beliefs or sentiments. The controversy got highlighted on Saturday, when several priests from the Mahakaleshwar temple in Ujjain, Madhya Pradesh objected the content of the Hrithik Roshan Zomato ad. The ad had a scene where the actor says, he felt like having a ‘thali’ (food platter) in Ujjain, so he ordered it from ‘Mahakal’. Protesting against this portion of the ad, priest Mahesh Sharma said, “Mahakal temple doesn’t delivers any thali, Zomato and Hrithik Roshan must apologize for the ad”. He further added, “The company had made a misleading statement about the temple, and it must have been careful before issuing such advertisements”. The priest, in this context, also approached the chairman of the Mahakal temple trust, Ashish Singh, who is also the Ujjain Collector, and sought action against the food delivery company. Soon, after the Zomato news went viral, several users posted boycottzomato through their twitter handles. Following the controversy and the loud noise on social media against the Hrithik Roshan Mahakal Thali Ad, the Home Minister of Madhya Pradesh Narottam Mishra issued directives to the Madhya Pradesh police to look into the matter and take the necessary action at the earliest.