The journey of blog-to-brand: Huda Beauty

“This sounds really weird, but I feel like God has given me so many beauty dilemmas so I can help people.” There is absolutely no one who hasn’t heard the brand ‘Huda Beauty’ in the glitz and glam world of makeup. The world-famous brand is owned by stunning beauty blogger and makeup artist Huda Kattan.  Huda Kattan is an Iraqi-American businesswoman born on 2nd October 1983 in Oklahoma city, Oklahoma, USA. Both her parents are from Iraq. She currently lives in Dubai and is the CEO of her brand, Huda Beauty.  Mona and Alya Kattan (Huda Kattan’s sisters) are the Global President and Chief Instagram Officer of Huda Beauty, respectively. Kattan’s husband, Chris Goncalo, is the COO of the company.  “If I do something I’m not passionate about, how am I going to impact the world? And if I am not changing the world in some way, then what the hell am I doing?” [caption id="attachment_5093" align="alignnone" width="1024"]mimelon.com huda kattan Image Credits: Mimelon.com[/caption] Huda beauty’s journey began after Kattan, in 2010, started a WordPress blog named ‘Huda beauty’ on which she posted various kinds of beauty tutorials. Cut to three years later, Kattan launched her first makeup product, False eyelashes, through Sephora.  Check out Huda Beauty’s blog here: https://hudabeauty.com/us/en_US/blog The false eyelashes were reportedly worn by the queen of makeup, Kim Kardashian which proved to be a boost for Huda Beauty as a brand. Today, you’ll rarely find the product available on Huda Beauty’s website as they are hot selling and mostly out of stock.  Huda beauty is valued at over a billion dollars, and Huda Kattan has an estimated net value of US$510 million, according to Forbes.  If you aren’t aware of the makeup industry, you may think what is so big deal about Huda Beauty is, but with a whopping 47.8 million followers on Instagram, 41.4 Lakh subscribers on YouTube, and 140+ products to offer, the brand has changed the game of makeup altogether. Check out Huda Beauty’s Instagram page here: https://www.instagram.com/hudabeauty/  Check out Huda Beauty’s YouTube Channel here: https://www.youtube.com/user/hudaheidik  “Kids used to tell me I was weird all the time. When I got older, I wanted to embrace my name, and I put it on everything. And I also wanted to embrace being weird.” Huda Beauty has got all for the makeup junkies; They offer foundations, concealers, lipsticks, eye shadows, highlighters, brushes, etc.  Check out the official website here: https://hudabeauty.com/us/en_US/home Huda Kattan recently launched her skincare line, Wishful, but the catch here is that it's not from Huda Beauty. When asked about the same, Kattan quoted“I would never buy skincare from a makeup brand — full transparency.” We hope that just like Kattan managed place her brand, Huda Beauty at the top in makeup industry, she is able to do that for her skincare line too.  You can buy Huda beauty makeup products in India at: http://bit.ly/2Zs8ANa

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